Marco Brambilla - Going Up!

Still from Civilization by Marco Brambilla

This video by renowned contemporary artist Marco Brambilla is installed in the elevators of The Standard, a New York hotel, transporting passengers from heaven to hell or hell to heaven, depending on which way they are going.  

See the video here:  http://www.vimeo.com/5082155

Artist's web site: http://marcobrambilla.com/home.html#